Creating an online presence, from social media to a web site and more, to get a fledgling charter fishing business off the ground.
In the tourism industry, a top-notch web presence can make or break business. SuFISHient Charters needed a web site that quickly and concisely sold the allure of charter fishing on Lake Michigan.
Expanding a small business' reach through social media is key to bringing in new customers, particularly in the tourism industry. Cultivating reviews on various travel web sites, updating location information in search engines, and providing a way for customers to connect to the business are all key activities.
Partnering with Square let the business collect payments online and via credit cards. Next up: chips and mobile payments.